It’s usually easy for a business to define its target customer. But when you’re trying to offer something for almost everyone, it can be much more complicated.
Such is the case for Janet Perret and Lynn Kamps, owners of Bring it! Errands and Delivery of Green Bay.
“If we have a niche, it’s that we’re a one-stop shop,” Kamps said. “If you call us, we can do pretty much anything and everything you want done. It has been a hurdle that people think we cater to the elderly, but our target market is much broader than that.”