Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.
This session will teach you how to manage customer complaints, including why and where your customers complain, how to turn customer service into a marketing advantage, and more. Read more
This webinar will cover emerging consumer search behaviors, tips for using data to understand consumer needs and what you can do to position your business for success. Read more
In this SCORE webinar, Susan Solovic, THE Small Business Expert, will offer tips to create your noticeable difference from the competition. Read more
Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.