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The New Rules of Press Releases

The sheer number of journalists and bloggers looking for interesting material to cover means there’s more opportunity than ever to put your business in the spotlight. Read more

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5 Tightwad Troubles to Avoid

Being a tightwad in the wrong places can damage your brand, demotivate employees, and cheapen your product or services in the eyes of customers.   Read more

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How to Do a Brand Audit

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more

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Naming Your Business

Your business’s name forms the foundation of your brand. But how to come up with a business name that conveys what makes your business so special? Read more

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